$195/month — no setup fee
Get found.
Get ranked.
Get inbound.
Foundation gets you online. Growth gets you in front of the customers searching right now.
Who it's for
Done paying for ads to fill the gap.
This is where active SEO starts. We manage your Google Business Profile, track exactly which keywords you're showing up for, watch what your competitors rank for, and rewrite your pages to close the gap.
You'll see what's working in bi-weekly reports written in plain English — not dashboards full of numbers you have to interpret. If your business has room to grow and you're tired of paying for ads to fill the gap, this is the tier.
Best for
Established contractors with 1–10 employees who want a steady inbound lead flow and are done paying Google Ads to fill the funnel.
Growth
Most popularNo setup fee. Cancel anytime.
- Everything in Foundation
- Monthly AI interview — project stories, photos, authentic content
- Google Business Profile — setup, optimization, weekly posts
- Google Search Console — up to 50 tracked keywords
- Competitor keyword analysis (top 3 competitors)
- 4–6 content optimizations/month from real GSC data
- Local citation building (15–20 in first 90 days)
- AI chat editor — edit by text prompt
- MCP integrations for any AI assistant
- Cinematic video generator
- Auto Cal.com setup (we configure everything)
- Bi-weekly ranking reports in plain English
- Priority email support, same-day response
🇨🇦 Proudly a Canadian Company. Prices in CAD.
What's included
Active SEO, fully managed.
Monthly AI interview
Every month we send you a link. Click it, talk to an AI for 10–15 minutes about jobs you've recently finished, and upload a few photos. The AI turns that into blog posts, project pages, and social content — in your voice, about real work you've actually done. Google loves it because it's genuine.
Google Business Profile management
We set it up, optimize every field, and post weekly updates. GBP is the single highest-leverage local SEO action — and most businesses neglect it completely after setup.
GSC integration + 50 tracked keywords
We connect your Search Console, pull the data that actually matters, and track 50 keywords weekly. You see where you're moving, where you're stuck, and what to do next.
Competitor keyword analysis
We identify your top 3 local competitors, map every keyword they rank for, and find the gaps you can close. Not guesswork — actual SERP data.
4–6 content optimizations per month
Each month we rewrite 4–6 pages based on real GSC signals — pages that are ranking just outside the top 10, or high-impression pages with low click-through. This is how rankings move.
Local citation building
We build 15–20 directory listings in your first 90 days — Yelp, BBB, HomeStars, and relevant trade directories. Citations are a core ranking signal that most contractors have almost none of.
AI chat editor
Type what you want changed and your site updates. "Add a section about our 24-hour emergency service" — done. No page builder, no drag-and-drop.
Cinematic video generator
Auto-composes drone-style B-roll sequences from your uploaded photos for use in page headers and social reels. Looks expensive, takes seconds.
Bi-weekly ranking reports
Delivered by email every two weeks. Written in plain English — which keywords moved, what changed, why, and what we're focusing on next. Five minutes to read.
MCP integrations
Control your site from Claude, ChatGPT, or any AI assistant that supports MCP. Ask it to update your hours, add a service, or change your homepage headline.
Perplexity 
Claude 
ChatGPT Edit your site content, monitor performance, and upload images directly from any AI assistant, no login required.
Case study
How a Toronto renovation company went from near-zero traffic to $47k in attributed leads.
Built by Pros is a premium residential and commercial renovation company serving Toronto and the GTA. Before thundr, their web presence had slowly fizzled. A competing agency had quoted them $2,000 upfront plus $80/month just to rebuild it.
Within the first month on thundr, their search performance jumped from roughly 1 click and 100 impressions per day to 10 clicks and 400 impressions — an immediate, measurable shift without any manual effort on their part.
Built by Pros is ADA accessibility certified. We identified this as an underserved niche and targeted it directly — finding corners of the search market where they could rank quickly, then expanding outward into broader query patterns from that base.
Their auto-SEO feature does monthly interviews that feed blog content and page optimizations — the whole thing runs without them having to look at a dashboard. By month three, they'd recorded $50,000 in attributed leads from organic search, and commercial project inquiries — a key priority for them — had opened up.
$47k
in attributed leads within the first 3 months
#1
ranking for niche ADA accessibility queries
420×
impression growth — 100 to 42,000/mo
"Our clients have given feedback that they love the clean aesthetic appeal and the simplicity of the website."
— Ricardo Lora, Operations Manager · Built By Pros Inc.
FAQ