Looking to build a new 2,000 sq. ft. custom home in East York. Wants guidance on lot feasibility, design, and cost-saving strategies. Four-bedroom layout, ready to start once the property is secured.
Multi-level renovation of a 3,600 sq. ft., four-storey home in Dufferin Grove: expanded primary bathroom, reconfigured closets, new third-floor AC, refinished floors and stairs, possible basement.
Converting a 1,500 sq. ft. Victorian rowhouse in Cabbagetown into a legal six-bedroom, five-bathroom rooming house. Drawings complete, in zoning review, construction in 3–6 months.
Whole-home renovation of a 1,693 sq. ft. house in Ajax: full kitchen, three bathrooms, structural wall removal, and exterior updates. Wants to start in June and finish by August.
Immediate interior office build-out for a consulate office in North York: painting, glass doors, MDF partitions, and a new service counter.
Legally converting a Scarborough duplex into a triplex. Needs help with the application and construction to meet code. Drawings available, wants to start as soon as possible.
Planning a whole-home renovation or new home construction project in Ontario with a budget over $1,000,000. Looking to begin as soon as possible.
Aging-in-place upgrade for a multi-level home in Cornell, Markham: stair lifts, handrails, and possibly a new main-floor bathroom. Wants to start as soon as possible.
Interior renovation in South Riverdale: flooring, stairs, kitchen updates, pot lights, and full-house painting. Defined scope, starting in 3–6 months.
Converting a duplex back into a single-family home in Wychwood. Early planning stage, targeting a start in 6+ months.
Real leads from Built by Pros' site, summer 2026. Contact details withheld.
Case study · Built by Pros Inc.
Built by Pros is a Toronto design-build firm doing renovations, additions, custom rebuilds and multiplex conversions across the GTA. Great work, great reviews - but almost nobody found them on Google. Here's exactly what we built for them, and what it's done since.
See their site live
The process
We started from their old site, Google Business Profile, reviews and project photos - so the new site was about their real work from day one, not stock imagery and filler copy.
One page per service per city: home additions in Scarborough, office renovations in Oakville, multiplex conversions in East York, and so on across 11 GTA cities. Most contractor sites have 5–10 pages. Google now had over a hundred reasons to show Built by Pros.
The quote form asks about scope, budget and timeline, then AI scores and summarizes every submission before it hits the inbox. The team reads a one-paragraph brief and knows in seconds whether to pick up the phone.
We pulled their Search Console data and fixed what it showed: dead pages Google was still crawling, service pages competing with each other, internal links pointing at the wrong cities, and 17 links quietly sending authority to competitors. Impressions doubled from May to June.
New guides and project stories get published on a schedule, search performance is reviewed regularly, and the team can change anything on the site by asking the AI assistant they already use.
The software
Every inquiry arrives as a scored, summarized brief - service, budget, timeline, location. Tire-kickers and spam get flagged cold so the team only chases real projects.
Updating hours, swapping photos or tweaking copy is a sentence in Claude or ChatGPT. No page builder, no logins, no waiting on a developer.
Traffic, rankings and leads in one place, with regular reviews that say what changed, why, and what we're doing about it.
"Our clients have given feedback that they love the clean aesthetic appeal and the simplicity of the website."
Tell us about your business. We'll show you what the same playbook looks like for your trade and your city.
Get a quoteWhat you get
Most agencies hand over a pretty homepage and walk away. We ship the design, the speed, the search visibility, and the content engine that actually move the needle.
A 5-10 page site isn't "SEO optimized", no matter what it says on the invoice. We build a real indexable site with 70+ fast, hand-finished pages - each one targeting a search your customers actually type.
A 15-minute interview every quarter pulls real project stories from you. We use each one to create valuable, personable content. Google sees a site that's always growing - your competitors don't.
You see the traffic your site gets, where it comes from, and what's working - in plain English, from your inbox or your AI assistant. Bi-weekly reports show exactly what your site is earning you.
Perplexity 
Claude 
ChatGPT No dashboard to learn. Update content, check performance, and add photos from the AI assistant you already use.
FAQ