← All plans|Foundation

$70 to start, then $5/month

A real website,
not a placeholder.

Most "starter" sites are digital business cards you'll outgrow in a year. Foundation is built on the same engine as our growth tiers — so when you're ready to compete on Google, you upgrade, you don't rebuild.

Who it's for

The site you can actually be proud of.

If you're just getting started, or you mostly get work from word of mouth and referrals, this is where you begin. You get a fast, modern site with all the structure search engines actually want — service pages, location pages, fresh content — without paying for active SEO work you don't need yet.

Upload a few photos and your site keeps placing them automatically. Write nothing and your blog still ships every week. When the time comes to start ranking, every page you have here carries forward.

Best for

Solo operators and small crews who get most work through referrals and want a site they're not embarrassed to share.

Not for

Anyone whose growth depends on ranking on Google this quarter.

Foundation

$70one-time

then $5/month for hosting + platform

  • Free custom domain (.com, .ca, or equivalent)
  • AI-built site: hero, services, gallery, testimonials, contact + quote form
  • Custom color palette, fonts, and layout — generated to match your brand
  • Mobile-first responsive design — looks great on phones, tablets, and desktop
  • Simple GUI editor — update text, images, or sections without coding
  • Full service × location page matrix
  • Automatic image placement by content match — upload once, placed everywhere relevant
  • Weekly AI-generated blog articles, zero touch required
  • Online booking integration — customers book appointments directly (Cal.com)
  • Online payments — collect deposits or full payments through your site (Stripe)
  • Instagram post generator + base AI tools
  • Site analytics — visitors, top pages, traffic sources
  • Hosting, CDN, SSL — all included
  • Email support, 1–2 business day response
Get started for $70

Cancel anytime. 🇨🇦 Proudly a Canadian Company. Prices in CAD.

What's included

Everything you need to start strong.

Free custom domain

We register and configure a .com or .ca for you. No GoDaddy, no DNS headaches, no extra charge. It's yours for as long as you're on the platform.

Service × location pages

Every combination of what you do and where you do it becomes its own page — the way Google actually wants to find you. A 6-service, 8-area business ships with 48 targeted pages.

Weekly AI blog — zero touch

Content keeps shipping every week without you lifting a finger. Google sees a site that's always growing. Your competitors with static sites don't.

Automatic image placement

Upload your job-site photos once. The system reads the image content and places each photo on the most relevant page automatically.

Cal.com booking integration

Set up your calendar once and it's embedded on your site. Customers book directly — no back-and-forth, no phone tag.

Stripe payment links

Collect deposits or full payments through your site without needing a separate payment system. Configures in minutes.

Site analytics

Simple, privacy-first analytics. See how many visitors you're getting, which pages they're landing on, and where traffic is coming from.

Hosting, CDN, SSL included

Your site lives on a global CDN. Fast everywhere, secure by default, zero infrastructure to manage.

Built to upgrade

Every page and piece of content you create on Foundation carries forward when you upgrade to Growth or Page One. You don't start over.

Case study

How Marcus grew his fencing business without touching a keyboard.

Marcus runs a two-man fencing crew in Kelowna. Before thundr, his "website" was a Facebook page and a Google Business Profile his nephew set up in 2019 — last updated when he added chain-link to his services.

He signed up for Foundation in March. During the onboarding interview, he told us his services (wood privacy, cedar split-rail, vinyl, chain-link), his service areas (Kelowna, West Kelowna, Lake Country), and uploaded twelve job-site photos from his phone.

Within 48 hours, thundr had built him a 40-page site: a homepage, eight service pages, twelve location pages, a gallery organized by fence type, and a booking page with his Cal.com calendar embedded. The blog started shipping weekly posts automatically — cedar vs. vinyl comparisons, maintenance tips, neighbourhood-specific content.

Six months in, he's getting two or three inbound calls a week from people who found him through Google. He hasn't written a single word himself.

40+

pages live within 48 hours of signup

2–3×

inbound calls per week at 6 months

$5/mo

ongoing cost after the $70 setup

"I just answered some questions and uploaded my photos. Now I get calls from people I've never met. I don't understand how it works, but I'm not complaining."

— Marcus T., Kelowna Fence Co.

FAQ

Questions about Foundation.

Stop losing jobs to contractors who rank higher than you.

Start with the free audit - 60 seconds, no account needed. We'll show you exactly what's holding your site back.